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For all phases of womanhood

App, Programs & Challenges

Science-backed, sustainable Programs and Challenges that can be done from the comfort of your home, while you travel, or at the gym.

Strength Training for Moms

DIY STRENGTH PROGRAMS

Workout from anywhere with our DIY Strong Program – suitable for all fitness levels.

ELEVATE CHALLENGE

Join our global Live Challenges, uniting fitmoms around the world, ready to achieve their ultimate body goals! 

21KM RUNNING PROGRAM

Smash your race goals with expert guidance, support and a specialised strength training program for runners.

SUBSCRIBE TO FITMOM APP

Strength, HIIT, Running, Live Challenges & Fuel Recipes in one App.

FITMOM GIFT VOUCHER

Vouchers can be used for DIY Programmes, Live Challenges or FitMom App.

PRE & POSTNATAL PROGRAM

Allow us to safely train you through the various trimesters and phases of motherhood. 

Get Access to the

FitMom App

The FitMom App enables you to train anywhere, anytime. This “no excuses” approach to training will give you full access to a library of workouts designed by Ash for busy women.

It is convenient, affordable, results-driven and effective. Choose from HIIT, strength, prenatal, postnatal, and body weight workouts.  It doesn’t matter if you’re a complete beginner or if working out is second nature to you – there is literally something for everyone.

FitMom is here to help women around the world make permanent changes to both their mindset and lifestyle.

What are you waiting for?

Want 1:1 time with me? 
Sign up for FitMom Forever

SUSTAINABLE WEIGHT-LOSS CALLS FOR A LIFETIME COMMITMENT

If you’re tired of starting every Monday on a different diet. If you’re tired of hitting the gym & not seeing the results you’re so desperately after. If you’re tired of being stuck in a restrict/binge cycle, then I have just the answer for you…

Allow me to be your coach & accountability partner.

I will educate, motivate, and guide you with a fully customised nutrition & strength training programme. This is not a quick fix. This is a long-term, sustainable approach to living your best life.

Losing weight, getting strong, and shifting your mindset takes time. Sign up with me as your coach for as long as you need me for.

If you listen to what I advise, remain consistent & dedicated, I will make sure that you reach your goals.

I give 300% to my 1-on-1 clients. Join my waitlist to secure your spot as there are limited memberships available.

Cost: £149/month

Fitness for all phases of womanhood

From Prenatal, Postnatal, Motherhood and Beyond...

Workout from anywhere with the FitMom App & Programs
FitMom Fitness App and Programmes for all phases of womanhood

Meet the OG Fitmom

and our Founder

Hi, I am Ash, mother of 3, certified PT, and the creator of fitmom. I coach, educate, & support women to take control of their lives & get fitter, healthier & stronger.

I make sure that they see results and that they don’t make the same mistakes that I made. Because…

I used to be “that girl” who ONLY did cardio, like a little hamster on a wheel, day in & day out, until eventually burning out.

At the age of 38 I am so darn chuffed to say that I have found true, healthy, sustainable balance!

Training to be strong, eating to fuel my body WITHOUT restricting myself, whilst striving for progress each & every week, and not being blinded by the illusion of perfection.

Ash Iovino

FitMoms around the World

DOWNLOAD YOUR FITMOM FREEBIES

FREE WORKOUTS

One Week of FitMom
Workouts

ONE WEEK MEAL PLAN

Including some of the most popular FitMom recipes

COUCH TO 5KM

My free Beginner’s Running Guide

WINTER SOUP RECIPES

Wholesome and easy FitMom soup recipes

STRENGTH TRAINING GUIDE

This free guide is perfect for beginners wanting to get into Strength Training or even for those who are wanting to get back into a structure Strength Training Program. 

FREE CALORIE CALCULATOR

I created this guide to help you calculate the number of calories that you can consume daily in order to go into a healthy calorie deficit to assist in losing weight.

FREE COUCH TO 5KM GUIDE

It can be very overwhelming knowing where to start when embarking on a fitness journey.  Download my free Beginner’s Running Guide to give you the support & guidance to run your first 5km,  injury-free!

Recent Podcasts

Listen to my two-part interview with Marisa, from TheStream. We discuss all things related to women’s heath, ditching fad diets, calorie deficits, macronutrient targets, strength training, and how to set yourself up for long-term success by putting the correct habits in place to reach your goals.

Available on Spotify and iTunes

Available on Spotify and iTunes

Join the #fitmomsociety

MONTHLY NEWSLETTER

For expert health and fitness advice and special fitmom offers, sign up to my newsletter.

PRIVATE FACEBOOK GROUP

Our online community of women who support & encourage one another, one burpee at a time!

Workout​ Guide

Please enter your details below to access your Free Workout PDF

Meal Plan Guide

Please enter your details below to access your FREE Meal Plan Guide

Couch to 5KM Running Guide

Please enter your details below to access your FREE guide

Winter Soup Recipe Guide​

Please enter your details below to access your FREE Winter Soup Recipe Guide​

Newsletter Signup

Receive monthly news and updates from FitMom.

FitMom Strong Challenge

Are you ready for your biggest transformation yet!?

And I am not just talking about a physical transformation! I will be sharing MY exact workouts, resources, and tasty protein-rich recipes with my FitMom Strong Society, so make sure that you secure your spot!