fitmom

Strength training for ambitious moms

Start your 7-day free trial

Science-backed programs proven to get results

Start your 7-day free trial

Lead your health like you do with family and work

Start your 7-day free trial

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Train with the fitmom App

Try our 7-day free trial and workout from home or the gym.

Join the 10 000+ high-performing fitmoms who’ve achieved their body goals and never have to diet again!

90% of women aged 30+ can’t lose body fat because they are undermuscled, over-cardio’d, and blame their hormones.

fitmom app features

Strength, mobility, bodyweight & core

Strength Programs for all levels (home & gym)
A library of 100+ workouts
New monthly uploads
10min, 30min and 45min+ workouts
Track your reps and weights
In app community chat
Plus: Coach lead classes, guiding you through each movement and form

Equipment: Dumbbells, Elastic Band, Bench or Chair

You have access to all of the app workouts and programs for the 7-DAY FREE TRIAL

Pricing may differ slightly based on your location. Please note that all app subscriptions auto-renew and can be cancelled at any time.

MEET THE OG FITMOM

Ash Iovino

Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my private 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals.

l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

Meet Head Coach

Marisa Tallie

Hi, I am Marisa 👋 Over the past 18 years, I’ve built startups, launched wellness platforms, and coached high-achieving women - especially female founders. I’m deeply passionate about trail running, and just as passionate about helping exhausted working moms reclaim their health, so they can lead without burnout, show up fully at home, and grow strong and energized alongside their kids!

Live Challenge

Flavour of the Month

The 8-Week Unstoppable Challenge is now live on the fitmom app. No gimmicks, no guesswork -just a structured plan that takes you from where you are today to stronger, fitter, and more confident in 8 weeks.

Join Unstoppable Challenge

fitmoms around the world

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"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the fitmom workouts."

- Allison Otto

"Coach Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks."

- Simone Blanckenberg

"My goal was to shift 4 kgs over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is incredible"

- Meg Faure

"The fitmom App was the perfect fit with a large variety of workout options. Coach Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"

- Megan Middleton

"After 2020 I needed a complete reboot and signed up to FitMom 6 week health and fitness challenge with Ash. There was no starving and plenty of delicious food with easy to make meals. Ash’s program got me off my bum and back into a rhythm and as an extra challenge, she slowly and carefully guided me to run 10km - I still can’t quite believe it. Thank You Ash. A game-changing 6 weeks!"

- Lauren Mellor

"Strength training has helped to tone and firm my body. FitMom will help you reach your goals...and you will feel amazing!"

- Heather Thompson

"I started doing the FitMom pregnancy workouts with my mom during lockdown and haven't looked back.I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"

- Gabi Esposito

Item added to your cart

Strength training for ambitious moms

Science-backed programs proven to get results

Lead your health like you do with family and work

Train with the fitmom App

Join the 10 000+ high-performing fitmoms who’ve achieved their body goals and never have to diet again!

90% of women aged 30+ can’t lose body fat because they are undermuscled, over-cardio’d, and blame their hormones.

fitmom app features

You have access to all of the app workouts and programs for the 7-DAY FREE TRIAL

Ash Iovino

Marisa Tallie

Flavour of the Month

fitmoms around the world

"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the fitmom workouts."

"Coach Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks."

"My goal was to shift 4 kgs over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is incredible"

"The fitmom App was the perfect fit with a large variety of workout options. Coach Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"

"Strength training has helped to tone and firm my body. FitMom will help you reach your goals...and you will feel amazing!"

"I started doing the FitMom pregnancy workouts with my mom during lockdown and haven't looked back.I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"

fitmom transformations

Listen to the fitmom Podcast

Follow the fitmom Journey

Country/region

Strength training for ambitious moms

Science-backed programs proven to get results

Lead your health like you do with family and work

Train with the fitmom App

Join the 10 000+ high-performing fitmoms who’ve achieved their body goals and never have to diet again!

90% of women aged 30+ can’t lose body fat because they are undermuscled, over-cardio’d, and blame their hormones.

fitmom app features

You have access to all of the app workouts and programs for the 7-DAY FREE TRIAL

Ash Iovino

Marisa Tallie

Flavour of the Month

fitmoms around the world

"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the fitmom workouts."

"Coach Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks."

"My goal was to shift 4 kgs over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is incredible"

"The fitmom App was the perfect fit with a large variety of workout options. Coach Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"

"Strength training has helped to tone and firm my body. FitMom will help you reach your goals...and you will feel amazing!"

"I started doing the FitMom pregnancy workouts with my mom during lockdown and haven't looked back.I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"

fitmom transformations

Listen to the fitmom Podcast

Follow the fitmom Journey