FM High Performance Coaching

Health and fitness coaching for ambitious women 35+ ready to lead their bodies with the same strength they lead their careers.

Build muscle. Reduce body fat. Change body composition. Increase energy.
Train for longevity, resilience, and real-life performance.

Book a discovery call

WHAT MAKES FITMOM DIFFERENT

  • Structured Programming

    Strength training designed for women aged 35+ - progressive, protective, and performance-focused. Updated frequently so you always know what to do next.

  • Real accountability

    We do not hand you a PDF and hope for the best.

    You are coached. Guided. Reviewed.

  • Nutrition without restriction

    Macro structure and tracking where appropriate.

    Education that removes food stress and delivers results through every phase of womanhood. No extremes. No cutting out food groups. No punishment.

  • Built for real life

    Busy seasons. Travel. Work pressure. Family demands.

    We adjust the plan - so you never have to quit.

  • Longevity over skinny trends

    We prioritise muscle, bone density, metabolic health, energy, and long-term resilience.

OUR COACHING PATHWAYS

CEOfitmom Private 1:1 Coaching

For women who want high-touch, personalised support. This is our most bespoke coaching experience.

You receive:

  • Fully customised strength programming
  • Nutrition meal plan ideas and recipes
  • In-app Macro tracking
  • Check-in forms with detailed coach feedback
  • Monthly private coaching calls
  • Direct access for programme adjustments when life shifts
  • Habit strategy aligned with your goals
  • Full accountability and 1:1 coaching support

This is for the woman who wants precision, partnership, and performance.

FM Group Coaching

Structured coaching with community accountability. A rolling monthly subscription.

You receive:

  • Structured strength training programme updated every 8 weeks
  • Nutrition tracking with personalised macro guidance
  • Habit tracking inside the app
  • Weekly group coaching support
  • Educational guidance on fat loss and building strength
  • Group chat accountability
  • Access to all Live Challenges throughout the year with leaderboard accountability
  • Ongoing programme evolution so you are never left wondering what to do next

HOW IT WORKS

Step 1 - Apply

Book your discovery call.

Step 2 - Strategy

We recommend the best pathway - CEOfitmom or FM Group Coaching - based on your goals and level of support required.

Step 3 - Execute with Support

You follow a clear, structured plan with coaching oversight, accountability, and adjustments when life changes.

No confusion. No guessing. No burnout.
Your biggest transformation awaits.

Book a discovery call

Founder & Director

Ash Iovino

Hi 👋 I’m Ash, founder of fitmom...I’m a certified women’s fitness coach, mom of three, and lover of strength training and endurance running. Since 2015, I’ve helped hundreds of women transform their bodies, energy, and confidence with a clear, structured approach to fitness and nutrition.

Co-founder & Director

Marisa Tallie

Hi, I am Marisa 👋 Over the past 18 years, I’ve built startups, launched wellness platforms, and coached high-achieving women - especially female founders. I’m deeply passionate about trail running, and just as passionate about helping exhausted working moms reclaim their health, so they can lead without burnout, show up fully at home, and grow strong and energized alongside their kids!

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