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I want you to know that

I’ve been that girl...

Hi, I am Ash, mother of 3, certified PT, and the creator of FitMom. I coach, educate, & support women to take control of their lives & get fitter, healthier & stronger.

I make sure that they see results and that they don’t make the same mistakes that I made. Because…

I used to be “that girl” who ONLY did cardio, like a little hamster on a wheel, day in & day out, until eventually burning out.

At the age of 38 I am so darn chuffed to say that I have found true, healthy, sustainable balance!

Training to be strong, eating to fuel my body WITHOUT restricting myself, whilst striving for progress each & every week, and not being blinded by the illusion of perfection.

Ash Iovino

FitMom Strong

Challenge

If you’re tired of jumping from one ‘faddy’ quick-fix to the next, only to end up back at square 1 a few weeks later, then you better read on.

The FitMom Strong Challenge has been designed exactly for you. This is my most educational and sustainable challenge that will kick-start your health and fitness journey, FINALLY getting you the results you have always dreamed of that can last forever.

It can be done from the comfort of your home, while you travel, or at the gym using minimal equipment. Highly effective, time-efficient, simple strength workouts for all levels.

This is more than just a challenge to help you reduce body fat and build strength. You will gain invaluable knowledge as to how you can get leaner and feel stronger at any stage of your life. And the best part – you can have a social life and enjoy all of your favourite foods too!

I NEED THIS!

DOWNLOAD YOUR FITMOM FREEBIES

FREE WORKOUTS

One Week of FitMom
Workouts

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ONE WEEK MEAL PLAN

Including some of the most popular FitMom recipes

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COUCH TO 5KM

My free Beginner’s Running Guide

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WINTER SOUP RECIPES

Wholesome and easy FitMom soup recipes

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FREE CALORIE CALCULATOR GUIDE

I created this guide to help you calculate the number of calories that you can consume daily in order to go into a healthy calorie deficit to assist in losing weight.

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FREE COUCH TO 5KM GUIDE

It can be very overwhelming knowing where to start when embarking on a fitness journey.  Download my free Beginner’s Running Guide to give you the support & guidance to run your first 5km,  injury-free!

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SHOP ALL PRODUCTS

Recent Podcasts

Listen to my two-part interview with Marisa, from TheStream. We discuss all things related to women’s heath, ditching fad diets, calorie deficits, macronutrient targets, strength training, and how to set yourself up for long-term success by putting the correct habits in place to reach your goals.

Available on Spotify and iTunes

Available on Spotify and iTunes

Get Access to the

FitMom App

The FitMom App enables you to train anywhere, anytime. This “no excuses” approach to training will give you full access to a library of workouts designed by Ash for busy women.

It is convenient, affordable, results-driven and effective. Choose from HIIT, prenatal, postnatal, and body weight workouts.  It doesn’t matter if you’re a complete beginner or if working out is second nature to you – there is literally something for everyone.

FitMom is here to help women around the world make permanent changes to both their mindset and lifestyle.

What are you waiting for?

Sign Up Today

Sign up to FitMom Forever

SUSTAINABLE WEIGHT-LOSS CALLS FOR A LIFETIME COMMITMENT

If you’re tired of starting every Monday on a different diet. If you’re tired of hitting the gym & not seeing the results you’re so desperately after. If you’re tired of being stuck in a restrict/binge cycle, then I have just the answer for you…

Allow me to be your coach & accountability partner.

I will educate, motivate, and guide you with a fully customised nutrition & strength training programme. This is not a quick fix. This is a long-term, sustainable approach to living your best life.

Losing weight, getting strong, and shifting your mindset takes time. Sign up with me as your coach for as long as you need me for.

If you listen to what I advise, remain consistent & dedicated, I will make sure that you reach your goals.

I give 300% to my 1-on-1 clients. Join my waitlist to secure your spot as there are limited memberships available.

Cost: £149/month

Apply Today

Client Love​

"It was important that I could do workouts at home when it was convenient for me and not have to commit to certain times or classes which becomes tricky with 2 small kids. The FitMom App was the perfect fit with a large variety of workout options. I looked forward to receiving weekly recipe inspiration & the daily green smoothie was a game changer! Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"
- Megan Middleton
- Megan Middleton
"I can't recommend the FitMom 1-on-1 programme more highly! It was just what I needed – the kick in the butt to make the change that I really wanted to make. Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks. What are you waiting for? You won’t regret signing up and working with Ash!"
- Simone Blanckenberg
- Simone Blanckenberg
"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the FitMom workouts. I am super excited to have my postpartum checkup and to get the green light to start doing Ash’s postnatal series to start getting me back into shape."
- Allison Otto
- Allison Otto
"Ash checks in weekly, supplies amazing meal plans and a great variety of workouts. This was exactly the boost I needed to approach December. My goal was to shift 4 kg over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is an incredible programme!"
- Meg Faure
- Meg Faure
"After 2020 I needed a complete reboot and signed up to FitMom 6 week health and fitness challenge with Ash. There was no starving and plenty of delicious food with easy to make meals. Ash’s program got me off my bum and back into a rhythm and as an extra challenge, she slowly and carefully guided me to run 10km - I still can’t quite believe it. Thank You Ash. A game-changing 6 weeks!"
- Lauren Mellor
- Lauren Mellor
"Ash's 1-on-1 programme kickstarted my wellness journey and I’ll literally never look back! Apart from being physically stronger and healthier, I have gained a real sense of belief in myself and discovered a wonderful joy for exercising that never existed before. Today I’m comfortably running 10kms - I feel alive, happy and healthy! Thank you Ash FitMom, for teaching me that nothing is impossible if you show up every and commit!”
- Robyn King
- Robyn King
"I started doing Ash's pregnancy workouts with my mom during lockdown and haven't looked back. I have been committed to doing the postpartum programs three times a week plus I try to go for a long walk 1-2 times a week. That, paired with a healthy yet balanced diet during my third trimester, I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"
- Gabi Esposito
- Gabi Esposito
"I loved Ash's eating plan - it's really changed the way I think about food. The check-ins with Ash really help as you know you are accountable to someone and you are ultimately cheating yourself if you don't stick to the program. Combined with the eating plan, the strength training has helped to tone and firm my body. Ash is incredibly supportive and will help you reach your goals. We are all different so she will customise what is realistic and achievable and you will feel amazing!"
- Heather Thompson
- Heather Thompson
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FitMom Strong Challenge

Are you ready for your biggest transformation yet!?

And I am not just talking about a physical transformation! I will be sharing MY exact workouts, resources, and tasty protein-rich recipes with my FitMom Strong Society, so make sure that you secure your spot!

I NEED THIS!