for all phases of womanhood
app, programs & challenges
Science-backed sustainable Programs and Challenges that can be done from the comfort of your home, while you travel, or at the gym…
DIY STRENGTH PROGRAMS
Workout from anywhere with our DIY Strong Program – suitable for all fitness levels.
STRONGEST CHALLENGE
Join our global Live Challenges, uniting fitmoms around the world, ready to achieve their ultimate body goals!
21KM RUNNING PROGRAM
Smash your race goals with expert guidance, support and a specialised strength training for runners program.
SUBSCRIBE TO FITMOM APP
Strength, HIIT, Running, Live Challenges & Support Chat Groups in one App.
FITMOM GIFT VOUCHER
Vouchers can be used for DIY Programmes, Live Challenges or FitMom App.
PRE & POSTNATAL PROGRAM
Allow FitMom to safely train you through the various trimesters and phases of motherhood.
Get Access to the
FitMom App
The FitMom App enables you to train anywhere, anytime. This “no excuses” approach to training will give you full access to a library of workouts designed by Ash for busy women.
It is convenient, affordable, results-driven and effective. Choose from HIIT, strength, prenatal, postnatal, and body weight workouts. It doesn’t matter if you’re a complete beginner or if working out is second nature to you – there is literally something for everyone.
FitMom is here to help women around the world make permanent changes to both their mindset and lifestyle.
What are you waiting for?
Want 1:1 time with me?
Sign up for FitMom Forever
If you’re tired of starting every Monday on a different diet. If you’re tired of hitting the gym & not seeing the results you’re so desperately after. If you’re tired of being stuck in a restrict/binge cycle, then I have just the answer for you…
Allow me to be your coach & accountability partner.
I will educate, motivate, and guide you with a fully customised nutrition & strength training programme. This is not a quick fix. This is a long-term, sustainable approach to living your best life.
Losing weight, getting strong, and shifting your mindset takes time. Sign up with me as your coach for as long as you need me for.
If you listen to what I advise, remain consistent & dedicated, I will make sure that you reach your goals.
I give 300% to my 1-on-1 clients. Join my waitlist to secure your spot as there are limited memberships available.
Cost: £149/month
Fitness for all phases of womanhood
From Prenatal, Postnatal, Motherhood and Beyond...
Workout from anywhere with the FitMom App & Programs
Meet the OG Fitmom
and our Founder
Hi, I am Ash, mother of 3, certified PT, and the creator of fitmom. I coach, educate, & support women to take control of their lives & get fitter, healthier & stronger.
I make sure that they see results and that they don’t make the same mistakes that I made. Because…
I used to be “that girl” who ONLY did cardio, like a little hamster on a wheel, day in & day out, until eventually burning out.
At the age of 38 I am so darn chuffed to say that I have found true, healthy, sustainable balance!
Training to be strong, eating to fuel my body WITHOUT restricting myself, whilst striving for progress each & every week, and not being blinded by the illusion of perfection.
Ash Iovino
FitMoms around the World
DOWNLOAD YOUR FITMOM FREEBIES
STRENGTH TRAINING GUIDE
This free guide is perfect for beginners wanting to get into Strength Training or even for those who are wanting to get back into a structure Strength Training Program.
FREE CALORIE CALCULATOR
I created this guide to help you calculate the number of calories that you can consume daily in order to go into a healthy calorie deficit to assist in losing weight.
FREE COUCH TO 5KM GUIDE
It can be very overwhelming knowing where to start when embarking on a fitness journey. Download my free Beginner’s Running Guide to give you the support & guidance to run your first 5km, injury-free!
Recent Podcasts
Listen to my two-part interview with Marisa, from TheStream. We discuss all things related to women’s heath, ditching fad diets, calorie deficits, macronutrient targets, strength training, and how to set yourself up for long-term success by putting the correct habits in place to reach your goals.
Some people spend their entire lives waiting for the time to be right to make an improvement.
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