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Train with the fitmom App

Try our 7-day free trial and workout from home or the gym.

Join the 10 000+ high-performing fitmoms who’ve achieved their body goals and never have to diet again!

90% of women aged 30+ can’t lose body fat because they are undermuscled, over-cardio’d, and blame their hormones.

fitmom app features

Strength, mobility, bodyweight & core

  • Strength Programs for all levels (home & gym)
  • A library of 100+ workouts
  • New monthly uploads
  • 10min, 30min and 45min+ workouts
  • Track your reps and weights  
  • In app community chat
  • Plus: Coach lead classes, guiding you through each movement and form

    Equipment: Dumbbells, Elastic Band, Bench or Chair 

You have access to all of the app workouts and programs for the 7-DAY FREE TRIAL

Pricing may differ slightly based on your location. Please note that all app subscriptions auto-renew and can be cancelled at any time.

MEET THE OG FITMOM

Ash Iovino

Hi, I am Ash, mother of 3, certified Personal Trainer, and the founder of fitmom. Through the fitmom app & my private 1:1 coaching, I guide, educate and support hundreds of women all over the world to lose weight, keep it off, and finally reach their goals.
l am all about balance, hard-work, and consistency. I understand that life is busy and that we all have phases where we don't make time for ourselves. But I believe that health and fitness should always be a priority. Our bodies were designed to move, and it is my mission for every women in the world to experience the power of feeling physically fit and healthy.

Meet Head Coach

Marisa Tallie

Hi, I am Marisa 👋 Over the past 18 years, I’ve built startups, launched wellness platforms, and coached high-achieving women - especially female founders. I’m deeply passionate about trail running, and just as passionate about helping exhausted working moms reclaim their health, so they can lead without burnout, show up fully at home, and grow strong and energized alongside their kids!

Live Challenge

Flavour of the Month

Our Explosive Strength Program is a 12-week, high-energy Challenge combining strength and plyometric moves to build power, boost endurance, and fire up your heart rate. You need two sets of dumbbells (medium & heavy), a bench/ chair, long resistance band, booty band loop. With two workouts per week, you'll get stronger, move better, and feel incredible!
Join Explosive Strength Challenge

fitmoms around the world

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Recent Podcasts

Listen to my two-part interview with Marisa, from TheStream. We discuss all things related to women’s heath, ditching fad diets, calorie deficits, macronutrient targets, strength training, and how to set yourself up for long-term success by putting the correct habits in place to reach your goals.

Follow the fitmom Journey