FM High Performance Coaching

Health and fitness coaching for ambitious women 35+ ready to lead their bodies with the same strength they lead their careers.

Build muscle. Reduce body fat. Change body composition. Increase energy.
Train for longevity, resilience, and real-life performance.

Our Coaching Pathways

CEOfitmom Private 1:1 Coaching

Fully bespoke. No compromises.

For women who want the highest level of personalised support - training, nutrition, and lifestyle built entirely around you and adjusted as your life demands.

This is for you if:
"I've put in the effort and I'm still not where I want to be. I need someone in my corner who actually holds me accountable, and won't let me off the hook."

You receive

  • Fully customised strength programming
  • Nutrition meal plan ideas, recipes + in-app macro tracking
  • Monthly private coaching calls
  • Direct access for programme adjustments when life shifts
  • Detailed check-in feedback from your coach
  • Habit strategy aligned with your specific goals
  • Full 1:1 accountability and coaching support
Apply for 1:1 coaching

FM Group Coaching

The most effective way to train without hiring a personal coach.

A rolling monthly subscription. Expert programming, macro guidance, habit tracking, and a community of women moving alongside you.

This is for you if
"I want a proper plan, some accountability, and women around me who get it, without a full 1:1 commitment."

You receive

  • Structured strength programme, updated every 8 weeks
  • Personalised macro guidance + nutrition tracking
  • Habit tracking inside the app
  • Weekly group coaching support
  • Educational guidance on fat loss and building strength
  • Group chat accountability
  • Live challenges with leaderboard accountability throughout the year
Join FM Group Coaching

HOW IT WORKS

Step 1 - Choose your Coaching

Pick the level of support that fits your life right now. Both pathways use the same methodology; the difference is how close we are in your corner.

CEOfitmom 1:1 coaching → apply here
Group Coaching → Join directly, no call needed.

Step 2 - Get your Plan

Your programme is set up around your goals, schedule, training environment, and life. You know exactly what to do from day one.

Step 3 - Execute with Support

Train, track, check in. Your coach reviews your progress and adjusts when life changes. No confusion. No guessing. No burnout.

No confusion. No guessing.
Your biggest transformation awaits.

Founder & Director

Ash Iovino

Hi 👋 I’m Ash, founder of fitmom...I’m a certified women’s fitness coach, mom of three, and lover of strength training and endurance running. Since 2015, I’ve helped hundreds of women transform their bodies, energy, and confidence with a clear, structured approach to fitness and nutrition.

Co-founder & Director

Marisa Tallie

Hi, I am Marisa 👋 Over the past 18 years, I’ve built startups, launched wellness platforms, and coached high-achieving women - especially female founders. I’m deeply passionate about trail running, and just as passionate about helping exhausted working moms reclaim their health, so they can lead without burnout, show up fully at home, and grow strong and energized alongside their kids!

Coaching Client Feedback

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Common questions

I don't have time. How is this actually going to fit into my life?

This is the most common thing we hear and it's exactly why our coaching programmes were created.

For working moms with busy schedules. We have workouts from 30 minutes to 60 minutes each. Nutrition guidance that works around your life, not against it.

When things get busy, we adjust the plan. You don't fall off. You adapt. That's the difference between a programme that works long-term and one you abandon by week six.

I've tried everything. Why will this be any different?

Because diets and generic programmes are designed for quick results and not a sustainable lifestyle.

They don't know you, they don't adjust, and they don't hold you accountable when motivation dips.

Our 1:1 programmes build a plan around your body, your hormones, your life stage, and your goals, and then we stay in it with you.

Our FM Group Coaching and CEOfitmom 1:1 Coaching cover progressive overload, high-protein nutrition, and consistent habits, which are not complicated.

Is it worth the investment?

That depends on what not changing is costing you.

Low energy. Clothes that don't fit the way you want. Training that goes nowhere. Years of starting over. 

The women who invest in fitmom coaching aren't spending money on a fitness programme, they're buying back time, energy, and confidence that spills into every other area of their lives.

Our 1:1 clients are CEOs, accountants, lawyers, business owners. They know the value of getting the right support instead of figuring it out alone.

FM Group Coaching starts at an accessible monthly rate. CEOfitmom 1:1 is a bigger commitment, and it delivers bigger results.

What's the difference between CEOfitmom 1:1 and FM Group Coaching?

FM Group Coaching gives you expert programming, personalised macro guidance, habit tracking, and a community of women moving alongside you, all in a rolling monthly subscription. It's structured, effective, and built for women who want a real plan without a full 1:1 commitment.

CEOfitmom 1:1 is fully bespoke. Your programme is built entirely around you, your body, your schedule, your goals, and adjusted in real time as your life shifts. You have direct access to your coach, monthly private calls, and detailed feedback on every check-in. It's the highest level of support we offer, and it's for the woman who is done experimenting and wants results that actually stick.



Follow the fitmom Journey