fitmom

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FM High Performance Coaching

Health and fitness coaching for ambitious women 35+ ready to lead their bodies with the same strength they lead their careers.

Build muscle. Reduce body fat. Change body composition. Increase energy.
Train for longevity, resilience, and real-life performance.

I need 1:1 Coaching!

Ready to join the global CEO fitmom community?

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Founder & Director

Ash Iovino

Hi 👋 I’m Ash, founder of fitmom...I’m a certified women’s fitness coach, mom of three, and lover of strength training and endurance running. Since 2015, I’ve helped hundreds of women transform their bodies, energy, and confidence with a clear, structured approach to fitness and nutrition.

Co-founder & Director

Marisa Tallie

Hi, I am Marisa 👋 Over the past 18 years, I’ve built startups, launched wellness platforms, and coached high-achieving women - especially female founders. I’m deeply passionate about trail running, and just as passionate about helping exhausted working moms reclaim their health, so they can lead without burnout, show up fully at home, and grow strong and energized alongside their kids!

fitmoms around the world

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"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the fitmom workouts."

- Allison Otto

"Coach Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks."

- Simone Blanckenberg

"My goal was to shift 4 kgs over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is incredible"

- Meg Faure

"The fitmom App was the perfect fit with a large variety of workout options. Coach Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"

- Megan Middleton

"After 2020 I needed a complete reboot and signed up to FitMom 6 week health and fitness challenge with Ash. There was no starving and plenty of delicious food with easy to make meals. Ash’s program got me off my bum and back into a rhythm and as an extra challenge, she slowly and carefully guided me to run 10km - I still can’t quite believe it. Thank You Ash. A game-changing 6 weeks!"

- Lauren Mellor

"Strength training has helped to tone and firm my body. FitMom will help you reach your goals...and you will feel amazing!"

- Heather Thompson

"I started doing the FitMom pregnancy workouts with my mom during lockdown and haven't looked back.I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"

- Gabi Esposito

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FM High Performance Coaching

Ready to join the global CEO fitmom community?

Ash Iovino

Marisa Tallie

fitmoms around the world

"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the fitmom workouts."

"Coach Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks."

"My goal was to shift 4 kgs over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is incredible"

"The fitmom App was the perfect fit with a large variety of workout options. Coach Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"

"Strength training has helped to tone and firm my body. FitMom will help you reach your goals...and you will feel amazing!"

"I started doing the FitMom pregnancy workouts with my mom during lockdown and haven't looked back.I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"

fitmom transformations

Listen to the fitmom Podcast

Follow the fitmom Journey

Country/region

FM High Performance Coaching

Ready to join the global CEO fitmom community?

Ash Iovino

Marisa Tallie

fitmoms around the world

"I managed to get through my whole 40 weeks of pregnancy without any aches or pains and I am pretty convinced that this is due to the fact that I kept training and kept my core and body strong with the fitmom workouts."

"Coach Ash keeps you motivated, accountable and the food is delicious! I also felt like it wasn’t a “crash diet” but a sustained lifestyle which will carry me forward and help me to maintain the hard work over the last 6 weeks."

"My goal was to shift 4 kgs over 6 weeks - which I achieved, but more than that I feel great and my body shape has changed! For new moms, busy execs and entrepreneurs like me, FitMom is incredible"

"The fitmom App was the perfect fit with a large variety of workout options. Coach Ash's sense of humour, passion and genuine care is admirable. She's down to earth with no crazy quick fixes and is everything you need to prove that consistency and discipline will produce results!"

"Strength training has helped to tone and firm my body. FitMom will help you reach your goals...and you will feel amazing!"

"I started doing the FitMom pregnancy workouts with my mom during lockdown and haven't looked back.I managed to get back to my weight pre-pregnancy within 6 weeks after giving birth. And yes, I eat pasta at least three times a week!"

fitmom transformations

Listen to the fitmom Podcast

Follow the fitmom Journey