fitmom
About
What began as a passion for sharing postpartum exercise and health programs with other women 10 years ago, has grown into something truly incredible
fitmom is a health and performance coaching company for ambitious women aged 35+ who refuse to let their wellbeing fall behind their success.We work with women who lead - in their careers, businesses, and families - but need structured support to lead their health with the same clarity and consistency.
Our coaching is built on strength training, intelligent nutrition, and sustainable habits that support long-term metabolic health, bone density, energy, and resilience through perimenopause, menopause, and beyond. We reject skinny culture, restriction, and punishment-based fitness. Instead, we prioritise: Strength over thinness. Nourishment over restriction. Structure over guess work. Consistency over quick fixes. Longevity over short-term results.
fitmom offers 2 pathways
CEO fitmom 1:1 Coaching: fully personalised, high-touch support for women who want bespoke programming and strategic oversight.
FM Group Coaching: structured strength and nutrition coaching with accountability, community, and ongoing programme progression. This is not a challenge. This is not a reset. This is leadership over your health. Because high performance should include your body.