Hey there!
I’m Ash Lovino, the founder of fitmom, (fitness for all phases of womanhood) a brand born out of my deep passion for health, fitness, and empowering women through all phases of motherhood and beyond. As my very first blog post I wanted to share my personal journey of how fitmom came to be and the driving force behind its mission to help women become the strongest versions of themselves. I don’t believe in quick-fixes and the BS fad diet culture…at fitmom we are all about balance, sustainable health, and genuine empowerment.
I’ve always been drawn to the world of health and fitness. From a young age, I recognised the transformative power of taking care of our bodies and minds. It was eight years ago when I decided to take a leap of faith. I left behind my corporate job and became a qualified personal trainer, finally pursuing my dream of empowering and educating women to unleash their potential…this quickly evolved and the FitMom offering grew to include:
1. Fitness and wellness for busy moms
2. Strength training for moms
3. Postpartum fitness
4. Mom-friendly workouts
…and so much more
For me, it’s all about balance, enjoying life, and nurturing sustainable health. I strongly believe that quick-fix solutions like fad diets, juice cleanses, and detoxes don’t lead to long-lasting results and can be a psychological mind-F and life is too short for restrictions! That’s why I’ve made it my mission to steer women away from these unsustainable approaches and guide them towards embracing a holistic, balanced lifestyle that truly supports their overall well-being.
So, if you’re ready to embark on a fitness journey that goes beyond superficial results and focuses on holistic well-being, welcome to fitmom… join our monthly subscription based FitMom Fitness App.
Your trainer…
xxx
Ash
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